Bromance Representation in Popular Korean Drama: A Korean Odyssey Drama in Online Video Streaming Sites

Sekartaji Anisa Putri, Ibnu Hamad, Udi Rusadi


This research is trying to explore the representation of bromance (brother romance) in South Korean popular drama, A Korean Odyssey. Using qualitative method, Roland Barthes semiotics, researcher unleash how the depiction of bromancefighting against the masculine doxa. In this research, we found that bromance depiction fights against masculine doxa using gender fluidity. Where the two main mancharacter is depicted with both feminine and masculine character. The feminine value in the depiction of bromance relationship are emotional closeness, emotional support, and thoughtfullness between male players in the story


Bromance Representation; Media Ideology; Korean Drama; Masculine Doxa; Gender Fluidity

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Copyright (c) 2018 Indonesia International Graduate Conference on Communication (IndoIGCC) Proceeding

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ISSN : 2620-4010

Published by: Departemen Ilmu Komunikasi, FISIP Universitas Indonesia

Address : Jl. Prof. Dr. Selo Soemardjan, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP UI), Universitas Indonesia, Pd. Cina, Beji, Kota Depok, Jawa Barat 16424