Promoting Mental Health in Lower and Middle Income Country (Social Marketing Analysis of Mental Health Promotion Efforts by Indonesian Ministri of Health from Year 2010 to 2017)

Rinaldi Ridwan, Cut Novianti Rachmi


Indonesia as lower middle-income countries are facing challenges in providing adequate resources to promote mental health. People with mental illnesses in Indonesia often have their diseases neglected, suffer in silence, consult traditional healers, or placed in institutions of very poor quality (Pols and Wibisono, 2017) Currently the MoH has been developing a community based mental health promotion or Upaya Kesehatan Jiwa Berbasis Masyarakat (UKJBM) by utilizing primary health care, involving community in preventing the increase of mental illnesses and building awareness on mental health (Kementrian Kesehatan, 2013 and 2016)

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