Behind The Scene of Social Media Political Campaign (The Study of Political Campaign in Social Media Service Provider)

Maria Advenita Gita Elmada, Ummi Salamah

Abstract


Political communication has entered its fourth era, which has technology advancement as its main feature. Indonesia has also entered the same phase, and social media has been a part of its political communication. This research focuses on social media use in political campaign in Indonesia. The result, PT S has using social media as its tool to run business in political campaign. E-wom is used to create a natural message. The work is dynamic, they do it professionally, and they have to be aware of the issue around their client, which was one of the candidate of regional election in 2017

Keywords


Political communication; hypermedia campaign; digital campaign; social media; spin-doctor

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DOI: http://dx.doi.org/10.7454/igcc.v2i0.138

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