Ageism in Pop Culture: Comparison of Elderly People in Animated Superhero Made in America and Japan

Rahadiyan Garuda Langit Dewangga, Hendriyani Hendriyani

Abstract


This study was conducted to compare the depictions of stereotypes of elderly people in the animation made in America and Japan; whether different culture give a different depiction. Background of this study is that high frequent movie consumption will affect the perception and habit of the audience. The study was conducted qualitatively with discourse analysis of 3 American animations (Superman, Batman, and Spiderman) with 3 Japan animations (Hunter X Hunter, Dragon Ball and My Hero Academia). Based on Hofstede’s Theory of Culture, then researchers explore the characteristic depictions, roles, and relationships between elderly characters with other characters. The study found the depiction of elderly people very different in the animation made in America and Japan. American production describing elderly people in a negative way as physically weak and often need a superhero help, or as an extras that doesn’t give many impact to the storyline. While Japanese production describing elderly people in a positive way as a person that has power that can be a teacher to the superhero as well as the respect and closeness between young characters with elderly characters


Keywords


Ageism; Culture Comparison; Stereotype; Pop Culture; Anime

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DOI: http://dx.doi.org/10.7454/igcc.v2i0.150

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Copyright (c) 2018 Indonesia International Graduate Conference on Communication (IndoIGCC) Proceeding

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ISSN : 2620-4010

Published by: Departemen Ilmu Komunikasi, FISIP Universitas Indonesia

Address : Jl. Prof. Dr. Selo Soemardjan, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP UI), Universitas Indonesia, Pd. Cina, Beji, Kota Depok, Jawa Barat 16424