The Role Of Public Relations Through Social Media To Improve Corporate Image (A Case In Jica)

Luh eka Margarita Setiningtyas, Ummi Salamah

Abstract


Japan and Indonesia have long held bilateral relations in various sectors. The Japanese Government through JICA (Japan International Cooperation Agency) provides assistance to developing countries, one of them is Indonesia. As an intergovernmental international organization, there is an active role of public relations that works to improve the company's positive image. In the process of improving corporate image one of the elements that have a role is communication. JICA Indonesia public relations and social media have a very important role because it is a liaison of communication and information between corporate Public Relations to stakeholders both internal and external companies. By carrying the concept of Cyber Public Relations in improving corporate image, this research was conducted using qualitative methods to produce an original description with communication point of view. The data collected from JICA Indonesia public relations has utilized social media to boost the company's positive image with the Cyber PR concept. It can be proven by JICA Indonesia has already applied Cyber PR forms including Social Media Release and Video News Release


Keywords


communication; social media; Cyber PR; public; corporate image; JICA Indonesia

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DOI: http://dx.doi.org/10.7454/igcc.v2i0.162

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Copyright (c) 2018 Indonesia International Graduate Conference on Communication (IndoIGCC) Proceeding

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ISSN : 2620-4010

Published by: Departemen Ilmu Komunikasi, FISIP Universitas Indonesia

Address : Jl. Prof. Dr. Selo Soemardjan, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP UI), Universitas Indonesia, Pd. Cina, Beji, Kota Depok, Jawa Barat 16424