Government Communication to Stimulate Entrepreneurship in Germany: A Case Study of Germany Entrepreneurship Week

Mira Rochyadi Reetz, Indri Rizkina Hapsari, Kira Varnavina

Abstract


Little attention has been paid to the role of government communication in supporting entrepreneurship in a nation. This study aimed to explain the government communication process for increasing public awareness of entrepreneurship. It is a case study of the German government’s communication process for Germany Entrepreneurship Week 2012. The findings revealed several positive aspects of the process but also some problems, such as the need for  additional clear and measurable objectives and comprehensiveevaluations regarding not only the inputs and outputs but also the  effectiveness of the campaign. Specifically, this paper proposes a general model of the government communication process


Keywords


government communication; public relation; entrepreneurship; case study

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DOI: http://dx.doi.org/10.7454/igcc.v2i0.165

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