Agenda Setting Theory In Online Mass Media

Louisa Christine Hartanto, Hendriyani Hendriyani

Abstract


Agenda setting theory is one of the classic theory in communication sciences, that have been proved it reliability on so many research, whether is based on   newspaper, radio, or television. In the digital era, agenda setting theory need to proven it   reliability to be use.With different media characteristics and also different audiences characteristics, agenda setting theory will be tested whether media agenda affects the process of making public agenda in the digital era.Using Kompas.com as online mass media and Jakarta governor election 2017 event as the publicity case, this study seek an answer if agenda setting theory either reliable to use in the digital era or not. This study using content analysis to measure Kompas.com agenda as online mass media and using data from survey that conduct on 100 respondents. 100 respondents required to make rank order from 8 main issue that have been choosen before. They are ordered to rank those issues based on what they think as the most important till the less one. Then they are ordered to rank those issues once more based on their frequent to discussed that issue.From the measurement for both Kompas.com agenda and public agenda using Spearman’s correlation test, we found that media agenda doesn’t affect public agenda. This conclusion come from the results that Kompas.com have different agenda with public agenda.This might happens consider there are  another factors that can affects the process of making media agenda and   public agenda. These factor was known as interpersonal communication and personal  experience.

Keywords


agenda setting theory; new media; online mass media; content analysis; survey

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References


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DOI: http://dx.doi.org/10.7454/igcc.v1i2.28

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