Approval Rating and Electability: The Political Communication of Basuki Tjahaja Purnama in Jakarta 2017 Election

Ardha Candra Ranadireksa, Ummi Salamah

Abstract


The election of the Governor (Pilgub) of DKI Jakarta in 2017 is one of the most   interesting phenomena in the discussion of political communication in Indonesia. Unlike other regional elections, the previous Jakarta election was shown a huge   polarizationsof its people. Each candidate shows their uniqueness branding in a very contrasting way.  The way the candidates trying to seek the constituents’ vote is more likely with how a company trying to promoting its products to the  consumers.  Fundamentally, there are some differences approaches between   candidates as challengers or as an incumbent.  As an incumbent, the candidate must be able to maintain his/her governance performance and / or offering advanced   programs of their program at the present. One of the common parameter that is used to assess incumbent’s performance is through what is known as the   approval rating, i.e the level of public satisfactory with the current government   performance. Generally, the approval rating of an ongoing government will have a linear   correlation with his/her electability / re-elected in the next election. However, what is  happening in Jakarta is contrary. This research is trying to identify the correlation of approval rating and result of the Jakarta election based on the several surveys   conducted by a number of pollsters.  The surveys used in this research were   conducted from March 2016 to April 2017, including Exit Polls that was conducted during the first round of voting, February 15, 2017, and the second round at 19 April 2017.


Keywords


approval rating; electability; exit poll; Pilkada; survey

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DOI: http://dx.doi.org/10.7454/igcc.v1i2.80

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